Cinema City Romania

Cinema City Romania

Introduction

Introduction

Cinema City is the leading multiplex cinema chain in Central and Eastern Europe, delivering immersive film experiences through state-of-the-art technology, diverse content, and world-class comfort. With a presence across Romania and multiple other countries, the brand is more than a movie theatre — it’s a gateway to emotion, entertainment, and shared moments. From Hollywood blockbusters to local premieres, Cinema City transforms each screening into a premium cultural experience.

Year

2022

Industry

Entertainment & Cinema Exhibition

Timeline

6 months

Introduction

Cinema City is the leading multiplex cinema chain in Central and Eastern Europe, delivering immersive film experiences through state-of-the-art technology, diverse content, and world-class comfort. With a presence across Romania and multiple other countries, the brand is more than a movie theatre — it’s a gateway to emotion, entertainment, and shared moments. From Hollywood blockbusters to local premieres, Cinema City transforms each screening into a premium cultural experience.

Year

2022

Industry

Entertainment & Cinema Exhibition

Timeline

6 months

Challenges

Challenges

Challenges

The challenge was to evolve the brand’s communication from promoting movies to promoting experiences. It required a strategic pivot: from ticket sales to storytelling, from listings to lifestyle. The goal was to bring people back not just for what’s on screen, but for what they feel when they’re there.

We collaborated with Cinema City to reposition the brand as an experience-first entertainment leader. This meant crafting campaigns that celebrated the emotion of cinema — the thrill, the laughter, the tears — and anchoring Cinema City as a place where moments are shared and memories are made.

Final thoughts

Final thoughts

Final thoughts

Cinema City is not just where you watch a film it’s where you feel it. By shifting the brand narrative toward connection, emotion, and experience.

We helped Cinema City speak to a generation hungry for more than content: they want culture, community, and real-life moments. This was more than a rebrand — it was a reconnection.

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Team Lead

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Bianca Tirsin

artcore®

Got an idea? Let’s build it.

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Fast replies.

We’ll get back to you within 1 business day — no delays, no guessing

Straightforward process.

After your message, we’ll schedule a quick intro call and share a personalized roadmap.

Team Lead

at artcore®

Bianca Tirsin

artcore®

Got an idea? Let’s build it.

By submitting, you agree to our Terms and Privacy Policy.

© 2025 artcore® Studio

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Fast replies.

We’ll get back to you within 1 business day — no delays, no guessing

Straightforward process.

After your message, we’ll schedule a quick intro call and share a personalized roadmap.

Team Lead

at artcore®

Bianca Tirsin