Crest

Industry: Health & Personal Care / Oral Hygiene

Crest is a globally recognized oral care leader with a legacy of innovation stretching over 60 years. Our challenge was to revitalize the brand’s connection with modern consumers—by framing oral health not just as hygiene, but as an active expression of confidence, wellness, and life-ready smiles.

Year

2017

Industry

Health

Timeline

2017

Industry: Health & Personal Care / Oral Hygiene

Year

2017

Industry

Health

Timeline

2017

Challenges

The challenge was to evolve Crest’s communication from clinical benefits to emotionally resonant storytelling — transforming toothpaste into a daily confidence booster and smile-enhancer.

We partnered with Crest to refresh its narrative across packaging, digital campaigns, and point-of-sale materials. The focus moved from plaque control and whitening metrics to moments of self-assurance—showcasing how a confident smile can open doors in daily life.

Final thoughts

Crest isn’t just about clean teeth—it’s about readying you for your best life moment, every day.

We helped the brand speak to a generation that values holistic wellness and purposeful routines. This wasn’t just about dental care—it was about redefining oral health as a foundation for personal empowerment.

artcore®

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Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Fast replies.

We’ll get back to you within 1 business day — no delays, no guessing

Straightforward process.

After your message, we’ll schedule a quick intro call and share a personalized roadmap.

Team Lead

at artcore®

Bianca Tirsin

Ask directly

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Fast replies.

We’ll get back to you within 1 business day — no delays, no guessing

Straightforward process.

After your message, we’ll schedule a quick intro call and share a personalized roadmap.

Team Lead

at artcore®

Bianca Tirsin

Ask directly

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Fast replies.

We’ll get back to you within 1 business day — no delays, no guessing

Straightforward process.

After your message, we’ll schedule a quick intro call and share a personalized roadmap.

Team Lead

at artcore®

Bianca Tirsin

Ask directly