The challenge was to move beyond traditional power outage messaging—toward a narrative that connects with people’s deeper need for stability, comfort, and preparedness.
We worked closely with Ohio Generator Systems to refresh how the brand speaks to its audience—shifting from purely technical specifications to meaningful benefits. The message became personal: uninterrupted family dinners, remote work without worry, and protection from the unexpected.
Backup power isn’t just about electricity—it’s about staying in control when the world doesn’t go as planned.
We helped the brand communicate value beyond watts and volts—focusing on the confidence that comes from always being ready. For Ohio families and businesses, it's more than a generator. It's an assurance in every storm.
Next projects.
(2016-25©)