The challenge was to evolve the brand’s communication from promoting movies to promoting experiences. It required a strategic pivot: from ticket sales to storytelling, from listings to lifestyle. The goal was to bring people back not just for what’s on screen, but for what they feel when they’re there.
We collaborated with Cinema City to reposition the brand as an experience-first entertainment leader. This meant crafting campaigns that celebrated the emotion of cinema — the thrill, the laughter, the tears — and anchoring Cinema City as a place where moments are shared and memories are made.
Cinema City is not just where you watch a film — it’s where you feel it. By shifting the brand narrative toward connection, emotion, and experience.
We helped Cinema City speak to a generation hungry for more than content: they want culture, community, and real-life moments. This was more than a rebrand — it was a reconnection.
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(2016-25©)
