Musette needed a refreshed creative direction to elevate its presence in the competitive fashion market. The brand's previous campaigns lacked consistency and failed to fully capture the essence of its modern femininity. Key challenges included:
We redefined Musette’s visual identity across FW20 and SS21, aligning campaign concepts with seasonal moodboards and brand values. From concept to execution, we delivered bold, high-fashion visuals and compelling messaging across digital and print — increasing brand recognition and audience engagement.
The new creative direction for Musette became a cornerstone of the brand’s seasonal identity — elevating its position in the luxury market and resonating strongly with both loyal and new audiences. The FW20 and SS21 campaigns helped solidify Musette’s voice across channels and collections.
For us, this project was an opportunity to blend high fashion storytelling with strategic advertising — reaffirming the power of design in shaping a brand's evolution.
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(2016-25©)
