TAROM was in need of a brand refresh to remain competitive and culturally relevant. While the airline carried strong national heritage, its image felt outdated, and previous campaigns didn’t connect with younger audiences or international markets. Key challenges included:
We stepped in to redefine TAROM’s visual language and communication style — working across seasonal campaigns and special brand initiatives. Our focus was on modernizing the brand while preserving its legacy of trust and national pride.
TAROM’s refreshed creative direction helped the airline reintroduce itself as a proud and modern national carrier — strengthening its appeal across generations. The Miss Universe collaboration became a landmark moment, positioning TAROM as not just a mode of transport, but a cultural ambassador.
For us, this was a meaningful project where aviation, fashion, and national identity came together — and a reminder that legacy brands can still fly high when given the right creative wings.
Next projects.
(2016-25©)
